Mar 14, 2023 | All, Marketing Tips
The global pandemic has had a profound impact on the world of consumer marketing, and one of these impacts has been to bring QR codes more into the mainstream. With consumers increasingly comfortable using QR codes, businesses can confidently leverage this marketing...
Mar 7, 2023 | All, Press Releases
Mark Tyree Receives Fourth Quarter Award Mark Tyree, Bindery Technician, was recently chosen Employee of the Quarter at McClung Companies. Established in 1992, the award is based on recommendations from fellow workers and recognizes McClung employees who display...
Mar 7, 2023 | All, Press Releases
Paul Groff and Linden Holsinger receive Edmond McCutcheon Award Paul Groff, Scheduler/Prepress Coordinator, and Linden Holsinger, Shipping/Fulfillment Coordinator, won the highly coveted Edmond McCutcheon Award. The honor is presented annually to the McClung Employee...
Mar 7, 2023 | All, Marketing Tips
Sometimes you are designing a campaign that needs that little something extra. Maybe you are producing an annual report or a program for your company’s 100th anniversary gala. Maybe you are a nonprofit targeting high-end donors or a cosmetics company introducing a new...
Feb 28, 2023 | All, Marketing Tips
Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles—scarcity, reciprocity,...
Feb 21, 2023 | All, Marketing Tips
With thousands of marketing messages competing for your customers’ attention every day, want a fresh idea to break through? Try positivity! In today’s politically and socially divided world, themes of kindness, compassion, and a positive outlook are particularly...
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