Aug 9, 2022 | All, Marketing Tips
How to Draw Customers Into the Sales Funnel If you are like 61% of direct mail marketers, lead generation is your number one business challenge. Indeed, a HubSpot survey found that more than half of marketers spend at least half of their marketing budgets on...
Aug 2, 2022 | All, Marketing Tips
Have you considered organizing all your marketing assets, including printed materials, promotional items and apparel all in one place and then distributing them through your own storefront? We can do it!!!! McClung’s Asset Management System (AMS) provides companies...
Jul 20, 2022 | All, How We Do It
‘Ever wondered how technology balances basic to complicated folding patterns?’ This article is part of our “How We Do It” series. See Full Video The Heidelberg Stahlfolder enables us to produce both standardized signatures and sophisticated fold types at record levels...
Jul 19, 2022 | All, Marketing Tips
We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally? According to InfoTrends, consumers respond strongly to personalized mail. The research firm found that 84% of consumers say that...
Jul 12, 2022 | All, Marketing Tips
According to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting their consideration of a brand and 78% say that personalized content makes them more likely to purchase from the brand again. That’s a...
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