What’s The Attraction?

What’s The Attraction?

How to Draw Customers Into the Sales Funnel If you are like 61% of direct mail marketers, lead generation is your number one business challenge. Indeed, a HubSpot survey found that more than half of marketers spend at least half of their marketing budgets on...
Manage Your Assets All In One Place

Manage Your Assets All In One Place

Have you considered organizing all your marketing assets, including printed materials, promotional items and apparel all in one place and then distributing them through your own storefront? We can do it!!!! McClung’s Asset Management System (AMS) provides companies...
UV Coating: There Is Nothing Else Like It

UV Coating: There Is Nothing Else Like It

Some print pieces stand out from all of the others. Maybe the color is more brilliant. Maybe the gloss has a shine that catches your eye. Or perhaps it’s the reverse—the piece has a luxurious matte finish but with brilliant accents that you can’t seem to look away...
How We Do It – Heidelberg Stahl Folding Machine

How We Do It – Heidelberg Stahl Folding Machine

‘Ever wondered how technology balances basic to complicated folding patterns?’ This article is part of our “How We Do It” series. See Full Video The Heidelberg Stahlfolder enables us to produce both standardized signatures and sophisticated fold types at record levels...
Want It to Be Personal? 10 Questions to Ask

Want It to Be Personal? 10 Questions to Ask

According to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting their consideration of a brand and 78% say that personalized content makes them more likely to purchase from the brand again. That’s a...
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