Are You Tapping This, Overlooked Opportunity?

Are You Tapping This, Overlooked Opportunity?

What would you say if someone told you there was a huge audience commanding more than half of U.S. annual spending that was largely being overlooked by direct mail marketers? You’d say, “That’s crazy! Show me the opportunity! I’ll take it!” Great! Here it is… Two...
QR Codes Are Everywhere — For Good Reason!

QR Codes Are Everywhere — For Good Reason!

The global pandemic has had a profound impact on the world of consumer marketing, and one of these impacts has been to bring QR codes more into the mainstream. With consumers increasingly comfortable using QR codes, businesses can confidently leverage this marketing...
MARK TYREE RECEIVES 2022 FOURTH QUARTER AWARD

MARK TYREE RECEIVES 2022 FOURTH QUARTER AWARD

Mark Tyree Receives Fourth Quarter Award Mark Tyree, Bindery Technician, was recently chosen Employee of the Quarter at McClung Companies. Established in 1992, the award is based on recommendations from fellow workers and recognizes McClung employees who display...
McCLUNG RECOGNIZES 2022 EMPLOYEES OF THE YEAR

McCLUNG RECOGNIZES 2022 EMPLOYEES OF THE YEAR

Paul Groff and Linden Holsinger receive Edmond McCutcheon Award Paul Groff, Scheduler/Prepress Coordinator, and Linden Holsinger, Shipping/Fulfillment Coordinator, won the highly coveted Edmond McCutcheon Award. The honor is presented annually to the McClung Employee...
Finished Touches For Print

Finished Touches For Print

Sometimes you are designing a campaign that needs that little something extra. Maybe you are producing an annual report or a program for your company’s 100th anniversary gala. Maybe you are a nonprofit targeting high-end donors or a cosmetics company introducing a new...
6 Principles of Marketing Persuasion

6 Principles of Marketing Persuasion

Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles—scarcity, reciprocity,...
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