High Speed Variable Printing Built for High Volume

Power your direct mail and print marketing with high-speed digital printing that scales personalization, speeds up production, and handles high volumes with ease.

What is Variable Data Printing?

Variable data printing is a digital printing process that allows text, images, graphics, and other elements to change from one printed piece to the next in a single print run. This process enables personalized printing at scale, making it ideal for addressed postcards, self-mailers, newsletters, and other direct mail campaigns that require speed and accuracy.

Personalized Print at Production Scale

Addressed Postcards and Self-Mailers at Speed

Produce addressed postcards and folded self-mailers directly off press, eliminating extra steps and accelerating delivery. This approach supports high-volume campaigns that require fast turnaround without sacrificing personalization or print quality.

High Volume Variation Printing at Scale

Change imagery, messaging, offers, QR codes, and contact details across every piece in a single run. Variable data printing allows marketing teams to tailor content by audience, location, or segment while maintaining consistency across large programs.

Complex Multi-Page Variable Printing

Deliver variable booklets, catalogs, and newsletters where the content changes page by page. This is ideal for programs that require personalized product mixes, location-specific messaging, or regulated communications produced at scale.

Rapid Campaign Turnaround

Move from data to mailbox quickly with streamlined workflows that combine printing, addressing, finishing, and mailing in-house. This enables rapid updates, time-sensitive campaigns, and on-demand production without operational bottlenecks.

Variable data printing is ideal for:

Personalized postcards and self-mail postcard printing
Variable newsletters and customer communications
Personalized catalogs and product guides
Franchise and multi-location marketing materials
Healthcare and regulated industry mailings

Pharma marketing print personalization programs
University recruitment postcard printing and enrollment outreach
Personalized QR codes and print-to-digital tracking
A/B testing print campaigns
Personalized event badges or passes

Why Leading Brands Choose McClung for Professional Print Services

We bring the expertise of a national printing company with the personalized service of a trusted local partner.

Experts

With 75+ years of proven experience, our experts deliver reliable printing services, marketing support, and mailing solutions tailored to your unique needs.

Marketing

A single partner for print, direct mail, promotions, and fulfillment.

Technology

Modern presses and G7-certified processes that ensure accuracy.

Service

Direct access to a responsive team that values your deadlines.

Heritage

Over 75 years as a trusted printing partner to businesses and organizations nationwide.

Discover Print Beyond The Page

Your business is moving forward, and we can help build your brand, complement your operations, and flawlessly deliver a great experience. Let the region’s premier provider of printing, marketing, and digital services show you how we can make a difference.