Apr 25, 2023 | All, Marketing Tips
Want to get attention? Wide-format graphics are the perfect opportunity. If you send an email, it needs to get read almost immediately, or it will disappear underneath the hundreds of others that come in behind it. But window graphics, wall coverings, and signage are...
Apr 18, 2023 | All, Marketing Tips
Whether you are writing copy for direct mail, email, or mobile video, it is essential to be authentic. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic...
Apr 11, 2023 | All, Marketing Tips
Ready for some great news? Despite an overall decline in mail volume, the U.S. Postal Service (USPS) reports that revenue from marketing mail has actually risen. It’s up 4.9% ($681 million) over the previous year. In other words, businesses are generating more profit...
Apr 4, 2023 | All, Marketing Tips
Print brings emotional engagement in an impersonal digital world. From shopping to reading, to staying in touch with friends and family, the Internet has changed the way we live. Despite the convenience, however, let’s be honest. “Digital everything, everywhere” gets...
Mar 28, 2023 | All, Marketing Tips
Occasionally, something comes along that is so easy and offers so much benefit that you think, “Why isn’t everyone doing this?” In print marketing, that “something” is using an e-commerce portal. Your online print store allows you to simplify the procurement,...
Mar 21, 2023 | All, Marketing Tips
What would you say if someone told you there was a huge audience commanding more than half of U.S. annual spending that was largely being overlooked by direct mail marketers? You’d say, “That’s crazy! Show me the opportunity! I’ll take it!” Great! Here it is… Two...
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