Nov 13, 2017 | All, Marketing Tips
Who has time to read marketing communications these days? Consumers love print, but they have less and less time to read. You have to hook them fast—and keep them engaged. The solution? Make your printed pieces faster and easier to read. Here are five ways to freshen...
Oct 31, 2017 | All, Marketing Tips
If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing communications that consumers truly respect, then try your personalization in print. In a survey of more than 1,200 people conducted by...
Feb 6, 2017 | All, Marketing Tips
Increasingly, marketers are looking at the sales process as a set of stages, with each stage of the process requiring different types of content to move prospects from one stage to the next. This process is called lead nurturing. One of the most important tools for...
Jan 9, 2017 | All, Marketing Tips
The New Year is the perfect time to rethink your print marketing strategy, revamp your messaging, and refresh your brand. This requires an understanding of the role traditional ink on paper plays in a time when technology adoption and digital delivery are reshaping...
Dec 16, 2016 | All, Marketing Tips
Here at McClung, we’re always excited to push the boundaries of digital marketing, and that now includes 360 photography! We’re thrilled to be working with businesses in Downtown Harrisonburg to give a more immersive experience for their customers. Our web division,...
Nov 28, 2016 | All, Marketing Tips
Your customers are bombarded with marketing messages–email, SMS text messaging, newsletters, direct mail, and social media. How can you break through all that clutter? Get back to the basics of great marketing! 1. Find a true differentiator. Everyone has “quality...
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