Shoppers: How Brands Treat People Matters

Shoppers: How Brands Treat People Matters

How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decision. This means that even subtle elements in your direct mail, email, and newsletter messaging matter—a lot. This is the finding of Global Web Index (GWI), one of the...
Specialty Techniques When You Need to Be “Extra”

Specialty Techniques When You Need to Be “Extra”

Sometimes you want a little extra in your direct marketing projects. What you are doing may be great, but there are times when you need a little something more. When that happens, you can look to specialty techniques and processes. Here are five design techniques for...
Who Determines Your Brand? Your Customers!

Who Determines Your Brand? Your Customers!

Who Determines Your Brand? Your Customers! Brand image matters. It’s how consumers see your brand, whether it’s positive or negative, and whether it’s a brand they want to be associated with. What’s your brand image? Hip? Edgy? Socially conscious? Are you the “go-to”...
Avoiding the Content Marketing Disconnect

Avoiding the Content Marketing Disconnect

Content marketing, especially in the B2B marketplace, is one of the fastest growing marketing strategies today, and for good reason. Before buyers ever contact your company, they have done the bulk of their research on your product and product category. How do they do...
Words Have Power

Words Have Power

Write marketing copy that sells! When you are selling a product, promoting an event, or driving subscriptions, you want marketing copy that sells. Fortunately, there are some basic principles that can help you craft copy that moves your audience to action. These...
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