Mar 21, 2023 | All, Marketing Tips
What would you say if someone told you there was a huge audience commanding more than half of U.S. annual spending that was largely being overlooked by direct mail marketers? You’d say, “That’s crazy! Show me the opportunity! I’ll take it!” Great! Here it is… Two...
Mar 14, 2023 | All, Marketing Tips
The global pandemic has had a profound impact on the world of consumer marketing, and one of these impacts has been to bring QR codes more into the mainstream. With consumers increasingly comfortable using QR codes, businesses can confidently leverage this marketing...
Mar 7, 2023 | All, Marketing Tips
Sometimes you are designing a campaign that needs that little something extra. Maybe you are producing an annual report or a program for your company’s 100th anniversary gala. Maybe you are a nonprofit targeting high-end donors or a cosmetics company introducing a new...
Feb 28, 2023 | All, Marketing Tips
Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles—scarcity, reciprocity,...
Feb 21, 2023 | All, Marketing Tips
With thousands of marketing messages competing for your customers’ attention every day, want a fresh idea to break through? Try positivity! In today’s politically and socially divided world, themes of kindness, compassion, and a positive outlook are particularly...
Feb 14, 2023 | All, Marketing Tips
Why a Postcard? Postcards are inexpensive. These powerful mini billboards pack a powerful punch in a small space. Write concisely and use bullets, images, and graphics to tell your story. Postcards are quick and easy to send. Because of their simple format, postcards...
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