Jul 14, 2021 | Marketing Tips
If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not...
Jul 13, 2021 | Marketing Tips
Businesses are constantly evolving. You develop new products. You launch new services. You begin focusing on a specific niche or targeting new audiences. Be sure to update your marketing collateral along the way. This includes your company brochure. If you haven’t...
Jul 6, 2021 | Marketing Tips
Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is still remarkably effective. Research by PFL found that, even during the pandemic, marketers...
Jun 28, 2021 | Marketing Tips
Customers can be fickle. Even if you do everything right, they can defect to a competitor. One survey found that, even though 72% of consumers were highly satisfied with the products or services received from the companies they did business with, 88% said that they...
Jun 22, 2021 | Marketing Tips
The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct mail piece is that they are interested in the products or services you offer. But did you know that there...
Jun 14, 2021 | Marketing Tips
When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? Marketing campaigns explicitly designed to build your brand are as important as those for customer retention and sales. Why...
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