Finished Touches For Print

Sometimes you are designing a campaign that needs that little something extra. Maybe you are producing an annual report or a program for your company’s 100th anniversary gala. Maybe you are a nonprofit targeting high-end donors or a cosmetics company introducing a new line. Or a new company planning to launch your brand into the market for the first time.

Whatever the reason, you want a stunning, highly tactile piece that will move people to action. In these cases, consider one of the many print embellishments available.

Here are seven specialty techniques that create luxurious multi-sensory experiences that will engage your audience in a special and memorable way:

1) HIGH-GLOSS COATINGS: These shiny protective coatings provide both high durability and superior shine.

2) MATTE COATINGS: Want to add a subtle touch of luxury? Matte coatings are both visually luxurious and soft to the touch.

3) SPOT COATINGS: Combining high-gloss and matte coatings in the same design adds contrast that creates pop and grabs visual interest. Layer a glossy highlight over a matte finish or do the reverse—draw the eye by designing a matte finish within areas of high gloss.

4) EMBOSSING: Create a raised image or pattern that people can’t help but reach out and touch.

5) DEBOSSING: Incorporate a fun and interesting twist on a traditional technique. Press the image into the paper rather than elevating it. Sometimes you are designing a campaign that needs that little something extra. Maybe you are producing an annual report or a program for your company’s 100th anniversary gala. Maybe you are a nonprofit targeting high-end donors or a cosmetics company introducing a new line. Or a new company planning to launch your brand into the market for the first time.

6) DIE-CUTTING: Cut your project into fun and interesting shapes or create cutouts like peek-a-boo windows within the page. Send your invitation to the opening of your coffee shop in the shape of a coffee cup.

7) FOIL STAMPING: Nothing says “luxury” like beautiful gold, silver, or colored foil.

This doesn’t exhaust the list of specialty techniques for enhancing and embellishing your print projects. You’ll be amazed how easy it is to elevate your printed pieces from ordinary to true showstoppers!

Need help determining which finish is best for your next piece? Our team is here to help, let’s talk. Contact us online or give us a call directly at 800-942-1066.