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Shoppers: How Brands Treat People Matters

Shoppers: How Brands Treat People Matters

How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decision. This means that even subtle elements in your direct mail, email, and newsletter messaging matter—a lot.

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World’s Greatest! TV Show To Feature McClung Companies

World’s Greatest! TV Show To Feature McClung Companies

McClung Companies is excited to share news that the producers of the television show “World’s Greatest!…” has selected the regional company to be featured in Episode 309. The popular TV show, which is produced by How2Media, highlights some of the world’s top
companies.

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Who Determines Your Brand? Your Customers!

Who Determines Your Brand? Your Customers!

Brand image matters. It’s how consumers see your brand, whether it’s positive or negative, and whether it’s a brand they want to be associated with. What’s your brand image? Hip? Edgy? Socially conscious? Are you the “go-to” destination for people who love adventure?

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McClung Partners With The Downtown Creative

McClung Partners With The Downtown Creative

Today, we are pleased to announce that The Downtown Creative, a digital marketing agency in Harrisonburg, will become our preferred partner for digital marketing services, content creation, and website development.

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Paper Companies Invest in Doing Good

Paper Companies Invest in Doing Good

There’s more to loving paper than what it does for your marketing. Did you know that many paper companies are regularly involved in sustainability and community initiatives that make a difference in the world around us? Here are five examples of the types of...

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Need a Logo Refresh? Design for Today, Not Yesterday

Need a Logo Refresh? Design for Today, Not Yesterday

When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. That’s the power of a great logo. But no matter how well designed, logos need an update now and then. Color trends...

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