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What are you waiting for? You’re missing an opportunity to tap a huge audience. Older buyers not only are the most likely to engage with direct mail formats such as postcards, sales letters, and trifold mailers, but they are also a spending powerhouse.

QR codes are here to stay. They are free to create and simple to use, and suddenly, they are everywhere. Touchless interaction is still a benefit, but more importantly, QR codes make things faster and easier for consumers. Here’s just a few of the ways that QR codes are being used today.

Sometimes you are designing a campaign that needs that little something extra. Here are seven specialty techniques that create luxurious multi-sensory experiences that will engage your audience in a special and memorable way.

Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. Let’s take a look at 6 Principles of Marketing Persuasion.

Positive Customers Buy More. Positive messaging tends to attract customers who are positive and positive customers are more profitable. According to research from Hearst, 77% of “positive” people take action after consuming media, compared with 63% of those feeling less positive. Here are five ways to bring positivity into your print and digital design.

Are you working on a direct mail marketing campaign for your goods, services, or fundraising event? Let’s take a look at the different benefits of Postcards and Envelopes. Picking the right format is key to your marketing campaign goals.

Print and digital marketing channels are both strong and effective on their own. Yet, they also work better together. Any time you reinforce your message with multiple touches across different channels, you have a greater chance of getting noticed and moving people to action.

Hiring a graphic designer is like entering any relationship. It requires compatibility, trust, and communication. Here are a few questions to ask yourself to make sure you choose a graphic designer that’s the right fit for you.