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Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly
If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love.
McClung Companies Hosted The Virginia Manufacturing Association
McClung Companies hosted The Virginia Manufacturing Association (VMA) and opened its 35,000 square foot production facility for a showcase tour. The VMA was onsite to present one of its 2021 Industrial Strength Leadership Awards
Shoppers: How Brands Treat People Matters
How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decision. This means that even subtle elements in your direct mail, email, and newsletter messaging matter—a lot.
World’s Greatest! TV Show To Feature McClung Companies
McClung Companies is excited to share news that the producers of the television show “World’s Greatest!…” has selected the regional company to be featured in Episode 309. The popular TV show, which is produced by How2Media, highlights some of the world’s top
companies.
Specialty Techniques When You Need to Be “Extra”
Sometimes you want a little extra in your direct marketing projects. What you are doing may be great, but there are times when you need a little something more.
Who Determines Your Brand? Your Customers!
Brand image matters. It’s how consumers see your brand, whether it’s positive or negative, and whether it’s a brand they want to be associated with. What’s your brand image? Hip? Edgy? Socially conscious? Are you the “go-to” destination for people who love adventure?
Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!
Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet! For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers....
McClung Partners With The Downtown Creative
Today, we are pleased to announce that The Downtown Creative, a digital marketing agency in Harrisonburg, will become our preferred partner for digital marketing services, content creation, and website development.
Paper Companies Invest in Doing Good
There’s more to loving paper than what it does for your marketing. Did you know that many paper companies are regularly involved in sustainability and community initiatives that make a difference in the world around us? Here are five examples of the types of...
Need a Logo Refresh? Design for Today, Not Yesterday
When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. That’s the power of a great logo. But no matter how well designed, logos need an update now and then. Color trends...
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