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The Essential 5-Point Marketing Checklist

The Essential 5-Point Marketing Checklist

Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point checklist is a handy resource to have in your back pocket. Use all five “checks” with every campaign, every time, and you’ll get outstanding results....

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Marketers Identify Their #1 Priority in the Next Five Years

Marketers Identify Their #1 Priority in the Next Five Years

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not...

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Your Company Has Changed — Has Your Brochure?

Your Company Has Changed — Has Your Brochure?

Businesses are constantly evolving. You develop new products. You launch new services. You begin focusing on a specific niche or targeting new audiences. Be sure to update your marketing collateral along the way. This includes your company brochure. If you haven’t...

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5 Reasons Print Is Still Thriving

5 Reasons Print Is Still Thriving

Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is still remarkably effective. Research by PFL found that, even during the pandemic, marketers...

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Do Your Customers Feel Valued?

Do Your Customers Feel Valued?

Customers can be fickle. Even if you do everything right, they can defect to a competitor. One survey found that, even though 72% of consumers were highly satisfied with the products or services received from the companies they did business with, 88% said that they...

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Top Reasons Consumers Open Mail

Top Reasons Consumers Open Mail

The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct mail piece is that they are interested in the products or services you offer. But did you know that there...

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5 Benefits You Get from Branding

5 Benefits You Get from Branding

When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? Marketing campaigns explicitly designed to build your brand are as important as those for customer retention and sales. Why...

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Have You Considered Retargeting with Print?

Have You Considered Retargeting with Print?

Have you ever been browsing a retailer's site and started seeing the products you browsed beginning to show up everywhere you go online? Ads start showing up on Facebook or Instagram. They pop up along the top or on the side of the screen as you browse your email.  Is...

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Looking for New Direct Mail Ideas?

Looking for New Direct Mail Ideas?

Try these direct mail offers that have a proven track record Just like fonts, colors, and design style, the techniques used in direct mail marketing change with the times. Just look at a magazine or a catalog from a decade ago. But there are some approaches that stand...

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McCLUNG RECOGNIZES EMPLOYEES OF THE QUARTER

McCLUNG RECOGNIZES EMPLOYEES OF THE QUARTER

Tanika King and Charles Sanders receive first quarter award (Waynesboro, VA) Tanika King and Charles Sanders, Mailing Operators, were recently chosen Employees of the Quarter at McClung Companies. Established in 1992, the award is based on recommendations from fellow...

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