How to Draw Customers Into the Sales Funnel. Lead generation is critical because not all marketing contacts result in a sale right away.
Have you considered organizing all your marketing assets, including printed materials, promotional items and apparel all in one place and then distributing them through your own storefront?
Some print pieces stand out from all of the others. Maybe the color is more brilliant. Maybe the gloss has a shine that catches your eye. Or perhaps it’s the reverse—the piece has a luxurious matte finish but with brilliant accents that you can’t seem to look away...
‘Ever wondered how technology balances basic to complicated folding patterns?’ This article is part of our “How We Do It” series. The Heidelberg Stahlfolder machine’s versatility makes it suitable for processing even the most delicate of papers with various fold types.
Personalization drives results, but what do consumers really want? And does personalization impact all consumers equally?
Consumers that receive personalized communications say it’s a key factor in prompting their consideration of a brand.
Let’s look at some of the top ways you can be sustainable and communicate messages effectively on your packaging.
McClung Companies received five awards at the 2022 "Excellence in Print" Awards Gala held at Martin's West in Woodlawn, Maryland. The event was hosted by the Printing and Graphics Association Mid Atlantic, the printing trade association of Maryland, DC, Virginia and...
When you conclude any important sales meeting, you want to leave more than a good impression. You want to leave behind materials that will continue to sell your company and your products long after you’re gone. Let’s look at three great leave-behinds to leave behind....
McClung Recognizes employee of the quarter. Craig Bennett receives 2022 first quarter award.