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5 Tips for Better Multichannel Campaigns
Simple guidelines for maximizing your multichannel efforts regardless of your level of time, resources, and expertise.
5 Tips for Letting Psychology Propel Your Marketing
Effective marketing is based on psychology. Here are some trends you need to know about.
Super-charge your direct mailer with an email campaign
Increase your Direct Mail goals by adding an email campaign.
RICK BUKOSKEY RECEIVES 2022 SECOND QUARTER AWARD
Rick Bukoskey, Senior Designer/Instructor, was recently chosen Employee of the Quarter at McClung Companies.
Lifetime Customer Value
Studies consistently show that the most profitable customers are those who continue to engage with you over time.
How We Do It – Digital Printing (Ricoh 9100)
Ever Wondered How Companies Put Your Name on a Piece of Mail? This article is part of our "How We Do It" series. See Full Video The Ricoh 9100 digital printing machine enables us to customize each digital output quickly and affordably for our clients through...
What’s The Attraction?
How to Draw Customers Into the Sales Funnel. Lead generation is critical because not all marketing contacts result in a sale right away.
Manage Your Assets All In One Place
Have you considered organizing all your marketing assets, including printed materials, promotional items and apparel all in one place and then distributing them through your own storefront?
UV Coating: There Is Nothing Else Like It
Some print pieces stand out from all of the others. Maybe the color is more brilliant. Maybe the gloss has a shine that catches your eye. Or perhaps it’s the reverse—the piece has a luxurious matte finish but with brilliant accents that you can’t seem to look away...
How We Do It – Heidelberg Stahl Folding Machine
‘Ever wondered how technology balances basic to complicated folding patterns?’ This article is part of our “How We Do It” series. The Heidelberg Stahlfolder machine’s versatility makes it suitable for processing even the most delicate of papers with various fold types.
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