Did you know you can increase your Direct Mail goals by adding an email campaign? Today’s marketers recommend using multi-channel marketing. This allows for multiple touch points and helps keep your product, service, or fundraiser at top of mind. 

By including our Personalized URL’s (PURL) enabled email campaigns, you can Super-charge your direct mail campaigns. Here’s how it works. 

McClung will generate a PURL for every direct mail recipient. Super-charging your direct mailers performance by incorporating electronic channels like Landing Pages, Email, Follow up Emails, Forms, SMS and QR codes. This allows you to get real-time lead alerts, reporting, and analytics to constantly improve your campaign’s performance. 

Now that you know how we can help Super-charge your next Direct Mail campaign, let’s not forget about basic planning. Here are some items you will want to consider when planning your multi-channel campaign.

  • Defining your goals
  • Targeting the correct audience 
  • Building your mailer and email lists 
  • Creating the content for each channel of your campaign (content should be similar with some message changes and consistent design and branding)
  • Making a schedule for releasing your content on different channels (This could also include social media)
  • Monitor your campaign

Let’s talk about your next Direct Mailers with Email Campaigns Fill out the form here contact our business development team or give us a call directly at 800-942-1066. McClung also offers consulting to help you with designing your campaigns.

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