Need a Logo Refresh? Design for Today, Not Yesterday

Need a Logo Refresh? Design for Today, Not Yesterday

When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. That’s the power of a great logo. But no matter how well designed, logos need an update now and then. Color trends...
Top Customer Loyalty Factors: How Do You Stack Up?

Top Customer Loyalty Factors: How Do You Stack Up?

Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you have the answer, you can develop marketing strategies to improve loyalty where...
11 Eye-Popping Stats on Direct Mail

11 Eye-Popping Stats on Direct Mail

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this channel...
5 Reasons You Need to Use Content Marketing

5 Reasons You Need to Use Content Marketing

If you choose to use content marketing that means you have given yourself to the process of thoughtfully researching the best forms of content to market your business. Here is an example list, (but not limited to) mediums you may choose for your content marketing:...
McCLUNG RECOGNIZES EMPLOYEES OF THE QUARTER

McCLUNG RECOGNIZES EMPLOYEES OF THE QUARTER

Tanika King and Charles Sanders receive first quarter award (Waynesboro, VA) Tanika King and Charles Sanders, Mailing Operators, were recently chosen Employees of the Quarter at McClung Companies. Established in 1992, the award is based on recommendations from fellow...
The Unboxing Experience

The Unboxing Experience

Creating a great first impression with your brand is more important than ever In a world defined by virtual and digital interactions, positive, tactile experiences are a delight to the senses. This is why improving the “unboxing experience” for packaged products is...
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