Specialty Techniques When You Need to Be “Extra”

Specialty Techniques When You Need to Be “Extra”

Sometimes you want a little extra in your direct marketing projects. What you are doing may be great, but there are times when you need a little something more. When that happens, you can look to specialty techniques and processes. Here are five design techniques for...
Who Determines Your Brand? Your Customers!

Who Determines Your Brand? Your Customers!

Who Determines Your Brand? Your Customers! Brand image matters. It’s how consumers see your brand, whether it’s positive or negative, and whether it’s a brand they want to be associated with. What’s your brand image? Hip? Edgy? Socially conscious? Are you the “go-to”...
Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!

Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!

Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet! For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers....
McClung Partners With The Downtown Creative

McClung Partners With The Downtown Creative

Today, we are pleased to announce that The Downtown Creative, a digital marketing agency in Harrisonburg, will become our preferred partner for digital marketing services, content creation, and website development. The preferred partner relationship between McClung...
Paper Companies Invest in Doing Good

Paper Companies Invest in Doing Good

There’s more to loving paper than what it does for your marketing. Did you know that many paper companies are regularly involved in sustainability and community initiatives that make a difference in the world around us? Here are five examples of the types of...
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