3 Reasons Consumers Still Love Print

3 Reasons Consumers Still Love Print

Nov 16, 2021 | All, Marketing Tips

Relax and Enjoy!   3 Reasons Consumers (Still) Love Print According to current research, information read in print is embedded more deeply in the brain, is more easily recalled, and is recalled more accurately. But buyers don’t love print because they remember...
Printing Command Central

Printing Command Central

Nov 9, 2021 | All, Marketing Tips

You’ve probably heard about the many benefits of electronic storefronts. Or maybe you’ve heard of them as “e-commerce portals,” “branded portals,” or “web-to-print portals.” Whatever you call them, these useful tools allow you store, manage, and customize your print...
Are Your Customers 
Coming or Going?

Are Your Customers 
Coming or Going?

Nov 2, 2021 | All

Understanding Customer Acquisition vs. Customer Retention and Why You Should Communicate to Both Audiences Acquisition Mailings are going to a group of people who may not know your company or your products well (or at all). You have limited time and space to get their...
Shoppers: How Brands Treat People Matters

Shoppers: How Brands Treat People Matters

Oct 19, 2021 | All, Marketing Tips

How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decision. This means that even subtle elements in your direct mail, email, and newsletter messaging matter—a lot. This is the finding of Global Web Index (GWI), one of the...
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