Get the Most Out of Personalized Print

Get the Most Out of Personalized Print

You increase your response and conversion rates by personalizing your message, whether in print or email. But “personalizing” doesn’t just mean using data to swap out images and text based on information you have in a database. Personalized printing...
GAYLE TREVILLIAN PASSES ON

GAYLE TREVILLIAN PASSES ON

McClung Companies is saddened to announce the passing of Gayle Trevillian on May 12, 2022. She is survived by her husband Tom. The Trevillians owned McClung Companies from 1984 until they transferred the company to an Employee Stock Ownership Plan (ESOP). Gayle...
5 Tips for Creating a Strong Brand

5 Tips for Creating a Strong Brand

There are many ways to engage your audience, raise your company’s visibility, and define your brand in the marketplace. From drip marketing to event planning to strategic direct mail campaigns, you have many tools at your disposal. Regardless of which tools (or...
HOW WE DO IT – POLAR 115 CUTTING MACHINE

HOW WE DO IT – POLAR 115 CUTTING MACHINE

‘Ever Wondered How a Postcard Can be Trimmed to Size?’ This article is part of our “How We Do It” series. See Full Video With a diverse range of cutting lengths and operating modes the POLAR 115 cutter sets new standards in the medium to large-size format printing...
Personalization Spells “Respect”

Personalization Spells “Respect”

You come home from work and discover that you received a direct mail piece. Nice! We all love mail. But then you talk to your neighbor, and they got the same piece in their mailbox. Then you talk to another neighbor, and they got one, too. So did the neighbor across...
Do you have a lot of print collateral?

Do you have a lot of print collateral?

Do you have a lot of print collateral? Have you ever wondered how you could better organize your materials and make sure that your staff has enough stock on hand without keeping an entire room full of collateral that may get outdated before it can be used? McClung...
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