Jul 12, 2022 | All, Marketing Tips
According to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting their consideration of a brand and 78% say that personalized content makes them more likely to purchase from the brand again. That’s a...
Jul 5, 2022 | All, Marketing Tips
Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they will pay more for them. [1] Let’s look at some of the top ways you can be sustainable and communicate that message effectively...
Jun 28, 2022 | All, Press Releases
McClung Companies received five awards at the 2022 “Excellence in Print” Awards Gala held at Martin’s West in Woodlawn, Maryland. The event was hosted by the Printing and Graphics Association Mid Atlantic, the printing trade association of Maryland,...
Jun 28, 2022 | All, Marketing Tips
When you conclude any important sales meeting, you want to leave more than a good impression. You want to leave behind materials that will continue to sell your company and your products long after you’re gone. Let’s look at three great leave-behinds to leave behind....
Jun 22, 2022 | All, Press Releases
McCLUNG RECOGNIZES EMPLOYEE OF THE QUARTER Craig Bennett receives first quarter award Craig Bennett, Estimator and MCPI Coordinator, was recently chosen Employee of the Quarter at McClung Companies. Established in 1992, the award is based on recommendations...
Jun 21, 2022 | All, Marketing Tips
When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it, and what channels they want to engage with. That’s why successful companies do more than simply build their brands. They motivate...
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