Planning an Event? You Need These 7 Tools

Planning an Event? You Need These 7 Tools

Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next event successful. Direct Mail Direct mail remains a powerful marketing...
5 Ways to Build Your Mailing List

5 Ways to Build Your Mailing List

Direct mail marketing remains a powerful and effective way to reach potential customers, especially when combined with digital strategies. But lists don’t build themselves out of thin air. You have to make them! How do you do that? Let’s look at five proven techniques...
Ten Items For Your Pre-Design Packaging Checklist

Ten Items For Your Pre-Design Packaging Checklist

Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. The image above is an example of a promo box. The target audience is for...
Print Marketing For Your Next Event

Print Marketing For Your Next Event

Event marketing is a powerful tool because it offers a unique opportunity to engage with potential customers and create memorable experiences that leave a lasting impression. Print plays an essential roles in your marketing mix. Using print marketing for events can be...
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