Jan 23, 2024 | All, Marketing Tips
Great marketing starts with knowing your customers. Knowing your customers starts with great data. So where do you get it? How do you find that “marketing gold” that helps you better understand your customers and refine your targeted communications? Five places to...
Jan 16, 2024 | All, Marketing Tips
Consumers love direct mail, but just because your beautifully designed letter or postcard arrives in their mailbox doesn’t mean they are automatically going to read it. Even with the most eye-catching pieces, common mistakes can hinder your success. Let’s look at five...
Jan 9, 2024 | All, Marketing Tips
When it comes to designing a printed piece, how much thought do you put into the grain of the paper? Especially when you are designing pieces that require crisp, clean folds, aligning with the paper grain can make all the difference. When it comes to high-quality...
Jan 2, 2024 | All, Marketing Tips
In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there’s a timeless charm to a well-executed print campaign that captures attention and makes a lasting impression. Print has unique qualities that can elevate your...
Dec 19, 2023 | All, Marketing Tips
As we step into 2024, the world of promotional products continues to evolve, presenting innovative and effective ways for businesses to leave a lasting impression. Promotional items are not only about spreading brand awareness but also about creating a meaningful...
Dec 12, 2023 | All, Marketing Tips
Do brands have identities? Sure they do! Think about some companies most associated with a strong brand identity: Starbucks, Nike, Apple, and Coca-Cola. When you think about these brands, you think about more than products. Whether it’s excellence and determination or...
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