5 Tips for Better Multichannel Campaigns

5 Tips for Better Multichannel Campaigns

With your customers being bombarded with so many different channels daily, how do you pick the right channel(s) to get your message across? In an ideal world, you’d use every channel your customers interact with. In the real world, however, very few companies can make...
5 Tips for Letting Psychology Propel Your Marketing

5 Tips for Letting Psychology Propel Your Marketing

Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends have been growing in importance over the past few years. Why do these trends continue to grow? Because they work. Let your culture...
Super-charge your direct mailer with an email campaign

Super-charge your direct mailer with an email campaign

Did you know you can increase your Direct Mail goals by adding an email campaign? Today’s marketers recommend using multi-channel marketing. This allows for multiple touch points and helps keep your product, service, or fundraiser at top of mind.  By including our...
Lifetime Customer Value

Lifetime Customer Value

Do you know who your best customers really are? Studies consistently show that the most profitable customers are those who continue to engage with you over time. This is because, once you acquire those customers, not only does it cost less to keep them than to acquire...
What’s The Attraction?

What’s The Attraction?

How to Draw Customers Into the Sales Funnel If you are like 61% of direct mail marketers, lead generation is your number one business challenge. Indeed, a HubSpot survey found that more than half of marketers spend at least half of their marketing budgets on...
Manage Your Assets All In One Place

Manage Your Assets All In One Place

Have you considered organizing all your marketing assets, including printed materials, promotional items and apparel all in one place and then distributing them through your own storefront? We can do it!!!! McClung’s Asset Management System (AMS) provides companies...
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