Dec 27, 2022 | All, Marketing Tips
When you design your next direct mail or email campaign, how are you determining how to target your messaging? Are you using data on what your customers look like and how they behave? Or are you making assumptions about them? Too often, we do the latter without...
Dec 20, 2022 | All, Marketing Tips
The New Year is almost upon us! What good things are you expecting in 2023? What are your marketing priorities? Where are you looking to make the most profound investments? Aren’t sure? It’s time to create a marketing plan! Here are five actionable steps you can take....
Dec 13, 2022 | All, Marketing Tips
Here are the top three resolutions we recommend: Create a marketing calendar Marketing shouldn’t be last-minute or haphazard. Plan out each week, and each month, based on your marketing goals. Try something new Add a new marketing channel. Experiment with a new print...
Dec 8, 2022 | All, Marketing Tips
You can have the best product in the world, but your results will be disappointing if you don’t market it to the right audience. Even if you have tons of data on your customers, how do you know they are your best target audience or that you are crafting...
Nov 29, 2022 | All, Marketing Tips
When you look at any printed piece, what stands out first? If there are bullet points, that’s where your eye immediately goes, right? Bullet points are short, punchy, and command attention in any layout. Because bullet points have such impact, you might be tempted to...
Nov 21, 2022 | All, Marketing Tips
Just look around, everywhere you go there are promotional items. It may be the favorite pin you use, the hat your neighbor wears, or your co-worker’s favorite coffee cup. These items adorn logos, branding, and event reminders of companies they buy from or...
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