Aug 16, 2022 | All, Marketing Tips
Do you know who your best customers really are? Studies consistently show that the most profitable customers are those who continue to engage with you over time. This is because, once you acquire those customers, not only does it cost less to keep them than to acquire...
Aug 9, 2022 | All, Marketing Tips
How to Draw Customers Into the Sales Funnel If you are like 61% of direct mail marketers, lead generation is your number one business challenge. Indeed, a HubSpot survey found that more than half of marketers spend at least half of their marketing budgets on...
Aug 2, 2022 | All, Marketing Tips
Have you considered organizing all your marketing assets, including printed materials, promotional items and apparel all in one place and then distributing them through your own storefront? We can do it!!!! McClung’s Asset Management System (AMS) provides companies...
Jul 19, 2022 | All, Marketing Tips
We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally? According to InfoTrends, consumers respond strongly to personalized mail. The research firm found that 84% of consumers say that...
Jul 12, 2022 | All, Marketing Tips
According to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting their consideration of a brand and 78% say that personalized content makes them more likely to purchase from the brand again. That’s a...
Jul 5, 2022 | All, Marketing Tips
Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they will pay more for them. [1] Let’s look at some of the top ways you can be sustainable and communicate that message effectively...
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