Print Marketing Challenges

Print Marketing Challenges

“Solving Marketing Challenges: The McClung Way – Print Beyond the Page” In the ever-evolving landscape of marketing, businesses often find themselves facing a common challenge – how to effectively communicate their solution to potential clients. McClung...
Print Finishing Techniques That Satisfy the Senses

Print Finishing Techniques That Satisfy the Senses

There is something about the tactile nature of print that causes us to want to reach out and touch it. When customers have a printed piece in their hands, they will spend more time with it, opening and closing it, turning it around, and flipping the pages. As they do,...
Searching For Data?

Searching For Data?

Great marketing starts with knowing your customers. Knowing your customers starts with great data. So where do you get it? How do you find that “marketing gold” that helps you better understand your customers and refine your targeted communications? Five places to...
Is Your Campaign Ready For Takeoff?

Is Your Campaign Ready For Takeoff?

Consumers love direct mail, but just because your beautifully designed letter or postcard arrives in their mailbox doesn’t mean they are automatically going to read it. Even with the most eye-catching pieces, common mistakes can hinder your success. Let’s look at five...
When It Comes to Paper: GO WITH THE GRAIN!

When It Comes to Paper: GO WITH THE GRAIN!

When it comes to designing a printed piece, how much thought do you put into the grain of the paper? Especially when you are designing pieces that require crisp, clean folds, aligning with the paper grain can make all the difference. When it comes to high-quality...
Five Elements That Make Print Shine

Five Elements That Make Print Shine

In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there’s a timeless charm to a well-executed print campaign that captures attention and makes a lasting impression. Print has unique qualities that can elevate your...
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