Email: The Perfect Direct Mail Add-On

Email: The Perfect Direct Mail Add-On

Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign. Adding branded email as a secondary touch doubles the customer. Let’s look...
5 Ways to Maximize Direct Mail for Nonprofits

5 Ways to Maximize Direct Mail for Nonprofits

If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three times more likely to give online in response to a direct mail appeal than an email. Here are five tips to maximize your efforts. Invest...
Print Marketing Challenges

Print Marketing Challenges

“Solving Marketing Challenges: The McClung Way – Print Beyond the Page” In the ever-evolving landscape of marketing, businesses often find themselves facing a common challenge – how to effectively communicate their solution to potential clients. McClung...
Print Finishing Techniques That Satisfy the Senses

Print Finishing Techniques That Satisfy the Senses

There is something about the tactile nature of print that causes us to want to reach out and touch it. When customers have a printed piece in their hands, they will spend more time with it, opening and closing it, turning it around, and flipping the pages. As they do,...
Searching For Data?

Searching For Data?

Great marketing starts with knowing your customers. Knowing your customers starts with great data. So where do you get it? How do you find that “marketing gold” that helps you better understand your customers and refine your targeted communications? Five places to...
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