Feb 27, 2024 | All, Marketing Tips
Join us for our Print 101 Series. A five week series of articles that will empower you with the knowledge and confidence to navigate the printing process seamlessly. Whether you’re collaborating with sales teams, designers, or customer service reps,...
Feb 20, 2024 | All, Marketing Tips
Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign. Adding branded email as a secondary touch doubles the customer. Let’s look...
Feb 13, 2024 | All, Marketing Tips
If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three times more likely to give online in response to a direct mail appeal than an email. Here are five tips to maximize your efforts. Invest...
Feb 6, 2024 | All, Marketing Tips
“Solving Marketing Challenges: The McClung Way – Print Beyond the Page” In the ever-evolving landscape of marketing, businesses often find themselves facing a common challenge – how to effectively communicate their solution to potential clients. McClung...
Feb 1, 2024 | All, Marketing Tips
There is something about the tactile nature of print that causes us to want to reach out and touch it. When customers have a printed piece in their hands, they will spend more time with it, opening and closing it, turning it around, and flipping the pages. As they do,...
Jan 23, 2024 | All, Marketing Tips
Great marketing starts with knowing your customers. Knowing your customers starts with great data. So where do you get it? How do you find that “marketing gold” that helps you better understand your customers and refine your targeted communications? Five places to...
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