Aug 17, 2021 | Marketing Tips
Content marketing, especially in the B2B marketplace, is one of the fastest growing marketing strategies today, and for good reason. Before buyers ever contact your company, they have done the bulk of their research on your product and product category. How do they do...
Aug 10, 2021 | Marketing Tips
Write marketing copy that sells! When you are selling a product, promoting an event, or driving subscriptions, you want marketing copy that sells. Fortunately, there are some basic principles that can help you craft copy that moves your audience to action. These...
Aug 2, 2021 | Marketing Tips
No doubt—getting a quick boost in sales feels great. However, the biggest profits come from long-term customers who provide recurring revenue over time. This is particularly true when it comes to investing in personalized print. Here are five reasons to focus on...
Jul 26, 2021 | Marketing Tips
Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point checklist is a handy resource to have in your back pocket. Use all five “checks” with every campaign, every time, and you’ll get outstanding results....
Jul 14, 2021 | Marketing Tips
If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not...
Jul 13, 2021 | Marketing Tips
Businesses are constantly evolving. You develop new products. You launch new services. You begin focusing on a specific niche or targeting new audiences. Be sure to update your marketing collateral along the way. This includes your company brochure. If you haven’t...
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