Jul 6, 2021 | Marketing Tips
Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is still remarkably effective. Research by PFL found that, even during the pandemic, marketers...
Jun 28, 2021 | Marketing Tips
Customers can be fickle. Even if you do everything right, they can defect to a competitor. One survey found that, even though 72% of consumers were highly satisfied with the products or services received from the companies they did business with, 88% said that they...
Jun 22, 2021 | Marketing Tips
The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct mail piece is that they are interested in the products or services you offer. But did you know that there...
Jun 14, 2021 | Marketing Tips
When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? Marketing campaigns explicitly designed to build your brand are as important as those for customer retention and sales. Why...
Jun 8, 2021 | Marketing Tips
Have you ever been browsing a retailer’s site and started seeing the products you browsed beginning to show up everywhere you go online? Ads start showing up on Facebook or Instagram. They pop up along the top or on the side of the screen as you browse your...
May 24, 2021 | Marketing Tips
Try these direct mail offers that have a proven track record Just like fonts, colors, and design style, the techniques used in direct mail marketing change with the times. Just look at a magazine or a catalog from a decade ago. But there are some approaches that stand...
Dive straight into the feedback!Login below and you can start commenting using your own user instantly