Nov 16, 2021 | All, Marketing Tips
Relax and Enjoy! 3 Reasons Consumers (Still) Love Print According to current research, information read in print is embedded more deeply in the brain, is more easily recalled, and is recalled more accurately. But buyers don’t love print because they remember...
Nov 9, 2021 | All, Marketing Tips
You’ve probably heard about the many benefits of electronic storefronts. Or maybe you’ve heard of them as “e-commerce portals,” “branded portals,” or “web-to-print portals.” Whatever you call them, these useful tools allow you store, manage, and customize your print...
Oct 26, 2021 | All, Marketing Tips
If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences,...
Oct 19, 2021 | All, Marketing Tips
How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decision. This means that even subtle elements in your direct mail, email, and newsletter messaging matter—a lot. This is the finding of Global Web Index (GWI), one of the...
Oct 12, 2021 | All, Marketing Tips
Sometimes you want a little extra in your direct marketing projects. What you are doing may be great, but there are times when you need a little something more. When that happens, you can look to specialty techniques and processes. Here are five design techniques for...
Oct 5, 2021 | All, Marketing Tips
Who Determines Your Brand? Your Customers! Brand image matters. It’s how consumers see your brand, whether it’s positive or negative, and whether it’s a brand they want to be associated with. What’s your brand image? Hip? Edgy? Socially conscious? Are you the “go-to”...
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