May 10, 2022 | All, Marketing Tips
Any type of relationship starts with emotional intimacy. Business relationships are no exception. This is why many companies are investing in customer intimacy strategies. How can you use the tools in your marketing toolbox—print, digital, mobile, and social—to deepen...
May 3, 2022 | All, Marketing Tips
Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with focusing your efforts on the customers most likely to give you the best return. Let’s look at four strategies to help you make the...
Apr 25, 2022 | All, Marketing Tips
When two companies offer similar products, what differentiates one from another? It’s more than the price. There is something even more critical when it comes right down to it. It’s the customer experience. While “customer experience” can be an overused buzzword,...
Apr 19, 2022 | All, Marketing Tips
Targeting is the foundation of any highly effective marketing campaign, but there are different ways to slice and dice your list based on your marketing goals. Here are four different ways to target your audience. Which approach might work best for your next marketing...
Apr 12, 2022 | All, Marketing Tips
When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data helps you create relevance, whether you are sending print or email, and is what ties the two channels together. Gather as much data...
Mar 22, 2022 | All, Marketing Tips
Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that they were delighted with the products or services they purchased, yet 88% said that they were willing to switch brands or...
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