Mar 15, 2022 | All, Marketing Tips
In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your product category, they think of you. Examples: Delivery service? Most people think of FedEx and UPS. Soft drinks? They think Coke and...
Mar 8, 2022 | All, Marketing Tips
What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently year after year? We need to measure Lifetime Customer Value (LCV) to answer this question. LCV is an important...
Mar 1, 2022 | All, Marketing Tips
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let’s look...
Feb 15, 2022 | All, Marketing Tips
The anatomy of consistent brand color Brands like Amazon, Google, and Starbucks all know the importance of color. Whether it’s on a direct mail piece or retail packaging at the big box store, buyers recognize these brands based on color alone. Highly identifiable...
Feb 8, 2022 | All, Marketing Tips
If you are serving the business-to-business marketplace, understanding your customers’ vertical markets can make the difference between being seen as a commodity supplier and being seen as a trusted partner. How does it accomplish that? By helping you to do four...
Feb 1, 2022 | All, Marketing Tips
Buyers are in the driver’s seat, are you their destination? In today’s world of “information everywhere,” marketers are no longer in the driver’s seat. Buyers have the world at their fingertips, and they can access product information, reviews, and comparison...
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