Got the Latest Marketing Lingo?

Got the Latest Marketing Lingo?

Are you hearing a lot of new marketing terms lately? Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel marketing. What do these terms mean? Whether you are doing print or digital marketing, these concepts are essential to understand....
Are Reuse and Refill Packaging Options for You?

Are Reuse and Refill Packaging Options for You?

Sustainability is more important to customers than ever. That’s why we suggest taking steps such as securing recycled paper and paperboard, right-sizing packaging to eliminate unnecessary bulk and switching to self-mailers to eliminate the outer envelope. Another way...
5 Tips for Better Multichannel Campaigns

5 Tips for Better Multichannel Campaigns

With your customers being bombarded with so many different channels daily, how do you pick the right channel(s) to get your message across? In an ideal world, you’d use every channel your customers interact with. In the real world, however, very few companies can make...
5 Tips for Letting Psychology Propel Your Marketing

5 Tips for Letting Psychology Propel Your Marketing

Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends have been growing in importance over the past few years. Why do these trends continue to grow? Because they work. Let your culture...
Super-charge your direct mailer with an email campaign

Super-charge your direct mailer with an email campaign

Did you know you can increase your Direct Mail goals by adding an email campaign? Today’s marketers recommend using multi-channel marketing. This allows for multiple touch points and helps keep your product, service, or fundraiser at top of mind.  By including our...
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