Nov 8, 2022 | All, Marketing Tips
Increase customer response with age-appropriate, relevant generational marketing It’s often said that “age is just a number,” and to some extent, that’s true. Americans are living longer, living healthier, and staying more active than ever. Many couples are delaying...
Nov 1, 2022 | All, Marketing Tips
Guess what? Storytelling isn’t just for movies, books, and TV shows. It’s a powerful tool in marketing, too. When buyers feel drawn to your story, they become more connected to your brand and are more likely to buy. Here are three ways you can incorporate...
Oct 25, 2022 | All, Marketing Tips
Looking around, most companies are making the same claims these days. They offer great products at great prices. What sets you apart? This is where customer experience (CX) becomes so important. Customer experience is more than customer service. It’s everything about...
Oct 18, 2022 | All, Marketing Tips
When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should be considered part of your marketing toolbox. Here are...
Oct 11, 2022 | All, Marketing Tips
It’s happened to all of us. We receive a fundraising mailer that includes a set of free address labels or an inexpensive bookmark. There is no obligation to donate, yet we feel compelled to give anyway because of the gift. This is the power of reciprocity. Reciprocity...
Oct 4, 2022 | All, Marketing Tips
Did you notice when Angie’s List dropped the “list” and “e” from its name and became simply Angi? After 20 years as America’s “go-to” place for finding home contractors, the company spent millions on a rebrand, including...
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