Jan 31, 2023 | All, Marketing Tips
When i t comes to designing your postcards, brochures, and marketing collateral, there are many great template-based tools to help you. But sometimes, a template just won’t cut it. You need a professional designer. Google “graphic designer” and you’ll end up with more...
Jan 24, 2023 | All, Marketing Tips
Want to geek out on marketing science? Check out neuromarketing, a field examining consumers’ responses to marketing stimuli. Neuroscience looks at how the brain receives and processes information, and neuromarketing looks specifically at the impact of this...
Jan 17, 2023 | All, Marketing Tips
Packaging is customers’ first impression of your brand, so make sure it looks its best. Whether you’re selling in chain stores or just in your small shop, shoppers will associate the quality on the outside (your packaging) with the quality on the inside...
Jan 10, 2023 | All, Marketing Tips
When it comes to marketing, no channel reigns supreme. Every channel has its strengths and weaknesses, and part of creating relevance is capitalizing on the strengths of each one. For example, email is powerful for flash sales and quick updates, while print has a...
Jan 3, 2023 | All, Marketing Tips
One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way to get your message in front of potential customers, and when done well, they can produce great results. How do you design a direct mail postcard that moves people to action?...
Dec 27, 2022 | All, Marketing Tips
When you design your next direct mail or email campaign, how are you determining how to target your messaging? Are you using data on what your customers look like and how they behave? Or are you making assumptions about them? Too often, we do the latter without...
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