When i t comes to designing your postcards, brochures, and marketing collateral, there are many great template-based tools to help you. But sometimes, a template just won’t cut it. You need a professional designer. Google “graphic designer” and you’ll end up with more options than you can count. How do you choose one?
Here are a few questions to ask yourself to get the right fit.
What types of projects do you need help with? Some graphic designers specialize in branding and logo design, while others are more experienced in print design and marketing materials. Choose a designer with experience in the areas that are most important to you.
What are your marketing goals? Is your goal to generate leads, increase brand awareness, or drive sales? Once you know what you want to achieve, you can find a designer with the right skills and experience to get you there.
What’s your budget? Look up the going rates for designers in your area and compare against any quoted fees. If the designer’s rates are on the high end of the scale, don’t automatically move on. Experienced designers are worth paying for, especially if they can turn out work quickly, on deadline, and on target the first time.
Can they meet your deadlines? What kind of volume are you expecting this designer to handle? How tight are your turnarounds? Does he or she have the capacity to take on the amount of work you hope to generate?
What type of working relationship do you prefer? Are you comfortable working exclusively online? Or do you want to be able to sit down to brainstorm and discuss projects in person? This will dictate how much geographic flexibility you have.
Hiring a graphic designer is like entering any relationship. It requires compatibility, trust, and communication. Take your time and choose wisely. Make sure the designer you choose is a good fit.
Need graphic design help? Our graphic design team is here to help, let’s talk. Contact us online or give us a call directly at 800-942-1066.