May 15, 2024 | All, Marketing Tips
One often overlooked aspect of maintaining a solid brand presence is regularly refreshing your marketing collateral. From direct mail to marketing emails, here are five ways to update your design and keep it fresh. Update your colors. Remember when almond used to be...
May 7, 2024 | All, Marketing Tips
Did you know that in today’s digitally dominated business landscape, investing in print marketing holds significant importance and offers unique advantages that digital channels often can’t replicate? Print marketing provides a tangible connection with...
Apr 30, 2024 | All, Marketing Tips
Leverage user-generated content in print to build a loyal customer community. When it comes to input on which product to buy, who do shoppers trust most? Their friends and family. Sure, they are influenced by ads and marketing, but they are more likely to trust the...
Apr 23, 2024 | All, Marketing Tips
As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data. However, having more data doesn’t by itself generate success. You can personalize your direct mail...
Apr 16, 2024 | All, Marketing Tips
In-person events are back—and bigger than ever! There is something about the “smile and a handshake” that is more than a pleasantry. Sitting down and having a meal with a prospect fosters real emotional connection. The energy and excitement of being surrounded by...
Apr 9, 2024 | All, Marketing Tips
Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are cost-effective tools that add high interest and engagement to your pieces. Whether you are producing marketing collateral, event...
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