SUE OVERTON RECEIVES 2022 THIRD QUARTER AWARD

SUE OVERTON RECEIVES 2022 THIRD QUARTER AWARD

Sue Overton receives third quarter award.  Sue Overton, Customer Service Representative, was recently chosen Employee of the Quarter at McClung Companies. Established in 1992, the award is based on recommendations from fellow workers and recognizes McClung employees...
Are You Suffering from Marketing-Assumption-itis?

Are You Suffering from Marketing-Assumption-itis?

When you design your next direct mail or email campaign, how are you determining how to target your messaging? Are you using data on what your customers look like and how they behave? Or are you making assumptions about them? Too often, we do the latter without...
Need Marketing Direction? Make a Plan!

Need Marketing Direction? Make a Plan!

The New Year is almost upon us! What good things are you expecting in 2023? What are your marketing priorities? Where are you looking to make the most profound investments? Aren’t sure? It’s time to create a marketing plan! Here are five actionable steps you can take....
Have you made your New Year’s marketing resolutions?

Have you made your New Year’s marketing resolutions?

Here are the top three resolutions we recommend: Create a marketing calendar Marketing shouldn’t be last-minute or haphazard. Plan out each week, and each month, based on your marketing goals. Try something new Add a new marketing channel. Experiment with a new print...
5 Steps for Finding the Right Target Market

5 Steps for Finding the Right Target Market

You can have the best product in the world, but your results will be disappointing if you don’t market it to the right audience. Even if you have tons of data on your customers, how do you know they are your best target audience or that you are crafting...
How We Do It – Offset Printing

How We Do It – Offset Printing

Ever wondered How We Pivot to Print Using Specific Brand Colors? This article is part of our “How We Do It” series. See Full Video At McClung Companies, quality comes first. We pride ourselves in ensuring that the ten thousandth print of a product comes...
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