BLOG

Did you know choosing the right commercial printer can help create impactful print material that engages your audience to achieves your desired results? It can also be a crucial decision as it impacts the quality and cost of your printed materials. Here are some factors to consider when selecting a commercial printer:

Understanding your customers’ vertical markets can elevate you from being a commodity supplier to a trusted partner in the business-to-business marketplace. This is critical in today’s competitive marketplace, where personalized, relevant communications are crucial to success. Here’s are some tips to help speak your customers’ language.

Event marketing is a powerful tool because it offers a unique opportunity to engage with potential customers and create memorable experiences that leave a lasting impression. Direct mail, print collateral, email, social media, and other marketing channels play essential roles in your marketing mix. Here’s three reasons you want to incorporate event marketing into your marketing toolbox.

If you want your marketing to make an impression, go wide-format! With endless opportunities for creativity, you can create unique, customized displays that catch attention and leave a lasting impression. Here’s what you need to know about wide-format graphics.

Whether you are writing copy for direct mail, email, or mobile video, it is essential to be authentic. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic voice doesn’t just “happen.” Like everything else, it takes planning. Here are five tips for maintaining an authentic voice and winning customer trust.

Benefits for 2023 and Beyond Direct mail remains a powerful and effective tool for engaging with your customers. For the best results, personalize and customize your messages, integrate with digital channels, and focus on sustainability. When you make the most of your direct mail investment, you maximize your results, too.

Print is bringing back emotional engagement in an impersonal digital world. From shopping to reading, to staying in touch with friends and family, the Internet has changed the way we live. “Digital everything, everywhere” gets old sometimes. Let’s look at four reasons people are starting to rediscover the value of print.

“Why aren’t you using an online storefront for your print materials?” In print marketing, using an e-commerce portal to store, manage, and order print collateral and branded promotional items. This enables organizations to operate more efficiently, saving both time and money. It is the most innovative and sophisticated solution for reducing printing and handling costs while improving workflow, increasing flexibility, maintaining brand standards, and eliminating obsolescence waste.

What are you waiting for? You’re missing an opportunity to tap a huge audience. Older buyers not only are the most likely to engage with direct mail formats such as postcards, sales letters, and trifold mailers, but they are also a spending powerhouse.

QR codes are here to stay. They are free to create and simple to use, and suddenly, they are everywhere. Touchless interaction is still a benefit, but more importantly, QR codes make things faster and easier for consumers. Here’s just a few of the ways that QR codes are being used today.