BLOG
World’s Greatest! TV Show To Feature McClung Companies
McClung Companies is excited to share news that the producers of the television show “World’s Greatest!…” has selected the regional company to be featured in Episode 309. The popular TV show, which is produced by How2Media, highlights some of the world’s top
companies.
Specialty Techniques When You Need to Be “Extra”
Sometimes you want a little extra in your direct marketing projects. What you are doing may be great, but there are times when you need a little something more.
Who Determines Your Brand? Your Customers!
Brand image matters. It’s how consumers see your brand, whether it’s positive or negative, and whether it’s a brand they want to be associated with. What’s your brand image? Hip? Edgy? Socially conscious? Are you the “go-to” destination for people who love adventure?
Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!
Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet! For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers....
McClung Partners With The Downtown Creative
Today, we are pleased to announce that The Downtown Creative, a digital marketing agency in Harrisonburg, will become our preferred partner for digital marketing services, content creation, and website development.
Paper Companies Invest in Doing Good
There’s more to loving paper than what it does for your marketing. Did you know that many paper companies are regularly involved in sustainability and community initiatives that make a difference in the world around us? Here are five examples of the types of...
Need a Logo Refresh? Design for Today, Not Yesterday
When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. That’s the power of a great logo. But no matter how well designed, logos need an update now and then. Color trends...
Top Customer Loyalty Factors: How Do You Stack Up?
Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you have the answer, you can develop marketing strategies to improve loyalty where...
11 Eye-Popping Stats on Direct Mail
When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this channel...
5 Reasons You Need to Use Content Marketing
If you choose to use content marketing that means you have given yourself to the process of thoughtfully researching the best forms of content to market your business. Here is an example list, (but not limited to) mediums you may choose for your content marketing:...
Dive straight into the feedback!Login below and you can start commenting using your own user instantly