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Top Customer Loyalty Factors: How Do You Stack Up?

Top Customer Loyalty Factors: How Do You Stack Up?

Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you have the answer, you can develop marketing strategies to improve loyalty where...

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11 Eye-Popping Stats on Direct Mail

11 Eye-Popping Stats on Direct Mail

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this channel...

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5 Reasons You Need to Use Content Marketing

5 Reasons You Need to Use Content Marketing

If you choose to use content marketing that means you have given yourself to the process of thoughtfully researching the best forms of content to market your business. Here is an example list, (but not limited to) mediums you may choose for your content marketing:...

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Avoiding the Content Marketing Disconnect

Avoiding the Content Marketing Disconnect

Content marketing, especially in the B2B marketplace, is one of the fastest growing marketing strategies today, and for good reason. Before buyers ever contact your company, they have done the bulk of their research on your product and product category. How do they do...

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Words Have Power

Words Have Power

Write marketing copy that sells! When you are selling a product, promoting an event, or driving subscriptions, you want marketing copy that sells. Fortunately, there are some basic principles that can help you craft copy that moves your audience to action. These...

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McCLUNG RECOGNIZES EMPLOYEE OF THE QUARTER

McCLUNG RECOGNIZES EMPLOYEE OF THE QUARTER

Carlton Anderson receives second quarter award. (Waynesboro, VA) Carlton Anderson, Bindery Technician, were recently chosen Employee of the Quarter at McClung Companies. Established in 1992, the award is based on recommendations from fellow workers and recognizes...

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5 Reasons to Invest in Personalized Print Over Time

5 Reasons to Invest in Personalized Print Over Time

No doubt—getting a quick boost in sales feels great. However, the biggest profits come from long-term customers who provide recurring revenue over time. This is particularly true when it comes to investing in personalized print. Here are five reasons to focus on...

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The Essential 5-Point Marketing Checklist

The Essential 5-Point Marketing Checklist

Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point checklist is a handy resource to have in your back pocket. Use all five “checks” with every campaign, every time, and you’ll get outstanding results....

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Marketers Identify Their #1 Priority in the Next Five Years

Marketers Identify Their #1 Priority in the Next Five Years

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not...

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Your Company Has Changed — Has Your Brochure?

Your Company Has Changed — Has Your Brochure?

Businesses are constantly evolving. You develop new products. You launch new services. You begin focusing on a specific niche or targeting new audiences. Be sure to update your marketing collateral along the way. This includes your company brochure. If you haven’t...

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