Why Our Brains Prefer Direct Mail Over Email
Neuromarketing, the study of consumers’ responses to marketing stimuli. When given a choice between print and digital media, especially for products and services that require deep cognitive processing, the brain loves print. Here why your brain prefers direct mail over email.
How to Choose Eye-Catching Packaging for Your Brand
Does your product packaging need a facelift? With a little effort and creativity, you can ensure that your packaging not only looks great but ensures your packaging is eye-catching, engaging, and reflects your brand’s values.
Tapping the Unique Characteristics of Print
Every marketing channel has its unique benefits, and one does not replace the other. That’s why it’s essential to understand how to capitalize on the unique characteristics of direct mail, marketing collateral, and other print forms.
Designing an Effective Postcard
Postcards can be a great way to reach your target audience and generate leads? Here’s how to design a direct mail postcard that moves people to action.
SUE OVERTON RECEIVES 2022 THIRD QUARTER AWARD
Sue Overton, Customer Service Representative, was recently chosen Employee of the Quarter at McClung Companies.
Are You Suffering from Marketing-Assumption-itis?
Are you leaving marketing opportunities — or assumptions — on the table! Before deploying your next marketing campaign, analyze your messaging and challenge any stereotypes you might uncover.
Need Marketing Direction? Make a Plan!
It’s time to create a marketing plan! Here are five actionable steps you can take.
Have you made your New Year’s marketing resolutions?
Here are the top three resolutions we recommend for your New Year’s marketing resolution.
5 Steps for Finding the Right Target Market
Even if you have tons of data on your customers, how do you know they are your best target audience or that you are crafting messaging relevant to them? Get to know them!
How We Do It – Offset Printing
Ever wondered How We Pivot to Print Using Specific Brand Colors? This article is part of our "How We Do It" series. See Full Video At McClung Companies, quality comes first. We pride ourselves in ensuring that the ten thousandth print of a product comes out looking...
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