Gonzalo DaRosa, Bindery Technician, was recently chosen Employee of the Quarter at McClung Companies. Established in 1992, the award is based on recommendations from fellow workers and recognizes McClung employees who display extraordinary dedication to their jobs....
It’s easy to overlook the immense value that loyal customers bring. Customer loyalty is not just a buzzword. It’s a goldmine of opportunity. Let’s explore three compelling reasons why you should care about customer loyalty and how marketing to existing customers can be more profitable than seeking new ones.
As you plan your next marketing efforts, you may wonder about the terms “omnichannel marketing,” “multichannel marketing,” “cross-channel marketing,” and “integrated marketing.” What are the differences between them? Is one approach better than another? Let’s take a look and find out.
Print materials hold a unique place in marketing, communication, and artistry, providing a tangible experience that engages the senses in a way that digital media simply cannot replicate. To truly capture your audience’s attention and leave a lasting impression, it’s essential to take your print design to the next level. Let’s explore strategies and tips to transform your print designs from ordinary to extraordinary.
Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. A well-rounded and integrated promotional approach is essential for success when planning an event. Use these 7 elements to get your attendees excited and spread the word about your event.
A successful direct mail campaign requires a great list. By utilizing the techniques we discuss in this article, you can improve the accuracy of your targeting and reach new, high-value prospects.
Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you don’t want to overlook.
Event marketing is a powerful tool because it offers a unique opportunity to engage with potential customers and create memorable experiences that leave a lasting impression. Print plays an essential roles in your marketing mix. Using print marketing for events can be an effective way to promote and enhance the overall experience for attendees.
Include these sensory methods to enhance the impact of printed materials, create unique brand experiences, and leave a lasting impression on customers. When applied thoughtfully and aligned with the brand message, they can effectively engage the senses and capture attention in a crowded marketplace.
Direct mail motivates consumers to action. In today’s digital age, does direct mail still have the power to influence buyers’ decisions? According to research from the United States Postal Service, the answer is yes. Let’s take look at how direct mail motivates different generations to make purchases, specifically.