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Thank you for joining us for Article 2 of our Print 101 Series. This series will empower you with the knowledge and confidence to navigate the printing process seamlessly. If you missed Article 1, feel free to visit our blog page to view all the articles. Article 2 -...

Collaborating with your sales account manger and customer service representatives (CSR) is a crucial part of the printing process. Clear communication and understanding of each role provide a smooth project execution and outcomes. In this article, we explore strategies for engaging with your sales account manager and CSR to ensure your printing needs are met.

Increase the effectiveness of your direct mail campaigns. Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign. Adding branded email as a secondary touch doubles the customer. Let’s look at 3 reasons to add email as a second touch point.

If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three times more likely to give online in response to a direct mail appeal than an email. Let’s look at 5 tips to maximize donation efforts.

As businesses realize the need for impactful communication, McClung’s unique approach to print services becomes the key to unraveling the challenge. Let’s explore how McClung helps businesses transforms information into powerful print marketing tools with services that go beyond the conventional, pushing the boundaries of traditional print limitations.

Print finishes make your print piece more fun to handle. When your customers have a printed piece in their hands, they will spend more time with it, opening and closing it, turning it around, and flipping the pages. As they do, they get more exposure to your message. Add the right finishing and they’ll spend even more time perusing it. Let’s explore some finishing options that add pop and sophistication to your printed pieces.

Great marketing starts with knowing your customers. Knowing your customers starts with great data. So where do you get it? How do you find that “marketing gold” that helps you better understand your customers and refine your targeted communications?

Consumers love direct mail, but just because your beautifully designed letter or postcard arrives in their mailbox doesn’t mean they are automatically going to read it. Even with the most eye-catching pieces, common mistakes can hinder your success. Let’s look at five things to avoid in order to get the best results.

When it comes to designing your next printed piece, remember to go with the grain! Especially when you are designing pieces that require crisp, clean folds, aligning with the paper grain can make all the difference. When it comes to high-quality printing, every detail matters. Let’s take a look at the role paper grain plays in your printed pieces.