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Neuromarketing, the study of consumers’ responses to marketing stimuli. When given a choice between print and digital media, especially for products and services that require deep cognitive processing, the brain loves print. Here why your brain prefers direct mail over email.

Does your product packaging need a facelift? With a little effort and creativity, you can ensure that your packaging not only looks great but ensures your packaging is eye-catching, engaging, and reflects your brand’s values.

Every marketing channel has its unique benefits, and one does not replace the other. That’s why it’s essential to understand how to capitalize on the unique characteristics of direct mail, marketing collateral, and other print forms.

Postcards can be a great way to reach your target audience and generate leads? Here’s how to design a direct mail postcard that moves people to action.

Are you leaving marketing opportunities — or assumptions — on the table! Before deploying your next marketing campaign, analyze your messaging and challenge any stereotypes you might uncover.

It’s time to create a marketing plan! Here are five actionable steps you can take.

Here are the top three resolutions we recommend for your New Year’s marketing resolution.

Even if you have tons of data on your customers, how do you know they are your best target audience or that you are crafting messaging relevant to them? Get to know them!