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Why Our Brains Prefer Direct Mail Over Email

Why Our Brains Prefer Direct Mail Over Email

Neuromarketing, the study of consumers’ responses to marketing stimuli. When given a choice between print and digital media, especially for products and services that require deep cognitive processing, the brain loves print. Here why your brain prefers direct mail over email.

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How to Choose Eye-Catching Packaging for Your Brand

How to Choose Eye-Catching Packaging for Your Brand

Does your product packaging need a facelift? With a little effort and creativity, you can ensure that your packaging not only looks great but ensures your packaging is eye-catching, engaging, and reflects your brand’s values.

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Tapping the Unique Characteristics of Print

Tapping the Unique Characteristics of Print

Every marketing channel has its unique benefits, and one does not replace the other. That’s why it’s essential to understand how to capitalize on the unique characteristics of direct mail, marketing collateral, and other print forms.

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Designing an Effective Postcard

Designing an Effective Postcard

Postcards can be a great way to reach your target audience and generate leads? Here’s how to design a direct mail postcard that moves people to action.

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How We Do It – Offset Printing

How We Do It – Offset Printing

Ever wondered How We Pivot to Print Using Specific Brand Colors? This article is part of our "How We Do It" series. See Full Video At McClung Companies, quality comes first. We pride ourselves in ensuring that the ten thousandth print of a product comes out looking...

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