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BLINN APPOINTED VP OF OPERATIONS

BLINN APPOINTED VP OF OPERATIONS

McClung Companies Incorporated, a leading provider of printing, mailing and marketing solutions, is pleased to announce the appointment of Mike Blinn as Vice President of Operations. In his role, Blinn will oversee all operational aspects of the company, driving efficiency, innovation, and growth.

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PRINT 101 SERIES – WORKING WITH DESIGNERS FOR PRINT PROJECTS

PRINT 101 SERIES – WORKING WITH DESIGNERS FOR PRINT PROJECTS

Collaborating effectively with designers is essential for bringing your print projects to life. Designers possess the expertise to transform your ideas into visually compelling materials that resonate with your audience. In this article, we explore the importance of collaboration between consumers and designers, provide guidelines for providing clear design briefs and feedback, and discuss design elements that impact print quality and cost.

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Print 101 Series – Effective Communication

Print 101 Series – Effective Communication

Thank you for joining us for Article 2 of our Print 101 Series. This series will empower you with the knowledge and confidence to navigate the printing process seamlessly. If you missed Article 1, feel free to visit our blog page to view all the articles. Article 2 -...

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Print 101 Series – Understanding the Basics of Printing

Print 101 Series – Understanding the Basics of Printing

Collaborating with your sales account manger and customer service representatives (CSR) is a crucial part of the printing process. Clear communication and understanding of each role provide a smooth project execution and outcomes. In this article, we explore strategies for engaging with your sales account manager and CSR to ensure your printing needs are met.

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Email: The Perfect Direct Mail Add-On

Email: The Perfect Direct Mail Add-On

Increase the effectiveness of your direct mail campaigns. Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign. Adding branded email as a secondary touch doubles the customer. Let’s look at 3 reasons to add email as a second touch point.

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5 Ways to Maximize Direct Mail for Nonprofits

5 Ways to Maximize Direct Mail for Nonprofits

If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three times more likely to give online in response to a direct mail appeal than an email. Let’s look at 5 tips to maximize donation efforts.

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Print Marketing Challenges

Print Marketing Challenges

As businesses realize the need for impactful communication, McClung’s unique approach to print services becomes the key to unraveling the challenge. Let’s explore how McClung helps businesses transforms information into powerful print marketing tools with services that go beyond the conventional, pushing the boundaries of traditional print limitations.

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Print Finishing Techniques That Satisfy the Senses

Print Finishing Techniques That Satisfy the Senses

Print finishes make your print piece more fun to handle. When your customers have a printed piece in their hands, they will spend more time with it, opening and closing it, turning it around, and flipping the pages. As they do, they get more exposure to your message. Add the right finishing and they’ll spend even more time perusing it. Let’s explore some finishing options that add pop and sophistication to your printed pieces.

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Searching For Data?

Searching For Data?

Great marketing starts with knowing your customers. Knowing your customers starts with great data. So where do you get it? How do you find that “marketing gold” that helps you better understand your customers and refine your targeted communications?

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Is Your Campaign Ready For Takeoff?

Is Your Campaign Ready For Takeoff?

Consumers love direct mail, but just because your beautifully designed letter or postcard arrives in their mailbox doesn’t mean they are automatically going to read it. Even with the most eye-catching pieces, common mistakes can hinder your success. Let’s look at five things to avoid in order to get the best results.

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