Just look around, everywhere you go there are promotional items. It may be the favorite pin you use, the hat your neighbor wears, or your co-worker’s favorite coffee cup. These items adorn logos, branding, and event reminders of companies they buy from or organizations that they support.
According to ASI (Advertising Specialty Institute): logoed items make up a thriving $23.2 billion industry. These traveling advertisements leave a lasting impression on consumers, which makes them crucial for building brand awareness.
Promotional items have become a staple in today’s society. They are as powerful as word-of-mouth recommendations. It’s like sending a little subliminal message that makes a lasting impression over time. Encouraging customers and potential customers to seek out your company’s brand and offerings.
Let’s look at what promotional items categories are trending.
Top Product Categories: (ASI)
- Wearables (Non-Shirts)
- Writing Instruments
- Desk/Office/Business Accessories
- Hand Sanitizer/Sanitizer Products
- Electronics/Computer-Related Products
- Recognition Awards/Trophies/Jewelry
- Health & Safety Products
- Mobile Tech Accessories
- USB Drives
- Games/Toys/Playing Cards
Not sure what promotional item is right for you? Here are a few things to think about when choosing the best promotional item for your business or organization. Consider how the item aligns with your organization’s marketing strategy, campaign or event, brand, and product/service. Think about your recipients (who are you targeting). Remember a well-developed promotional item can leave a lasting impression on your recipient.
The next time you start thinking about promotional products, let
McClung Companies provide you with our high-quality, custom promotional items to make an impact at any budget level.
Contact us online or give us a call directly at 800-942-1066. We’ll work together to create a memorable brand experience for your employees and consumers.