Feb 1, 2022 | All, Marketing Tips
Buyers are in the driver’s seat, are you their destination? In today’s world of “information everywhere,” marketers are no longer in the driver’s seat. Buyers have the world at their fingertips, and they can access product information, reviews, and comparison...
Jan 25, 2022 | All, Marketing Tips
If your company pursues sustainability as part of its mission, you need to know about the Sustainable Green Partnership (SGP) and its SGP certification for printers. This certification is rapidly gaining traction as a way for businesses to show their commitment to...
Jan 18, 2022 | All, Marketing Tips
Let’s be honest. Nobody likes spending money on their mailing database. But these days, it’s essential to improve profitability any way you can. One of these ways is by eliminating any duplicates your mailing list may contain, especially since these duplicates may be...
Jan 11, 2022 | All, Marketing Tips
Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on specific areas of the envelope or letter before others. These places are called “hot spots.” Once you know them, you can reap huge...
Dec 28, 2021 | All, Marketing Tips
To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name, address, and gender. It requires knowing more about who your customers are. Let’s take an example from the world of sports. For example,...
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