Oct 25, 2022 | All, Marketing Tips
Looking around, most companies are making the same claims these days. They offer great products at great prices. What sets you apart? This is where customer experience (CX) becomes so important. Customer experience is more than customer service. It’s everything about...
Oct 18, 2022 | All, Marketing Tips
When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should be considered part of your marketing toolbox. Here are...
Oct 11, 2022 | All, Marketing Tips
It’s happened to all of us. We receive a fundraising mailer that includes a set of free address labels or an inexpensive bookmark. There is no obligation to donate, yet we feel compelled to give anyway because of the gift. This is the power of reciprocity. Reciprocity...
Oct 4, 2022 | All, Marketing Tips
Did you notice when Angie’s List dropped the “list” and “e” from its name and became simply Angi? After 20 years as America’s “go-to” place for finding home contractors, the company spent millions on a rebrand, including...
Sep 27, 2022 | All, Marketing Tips
Are you hearing a lot of new marketing terms lately? Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel marketing. What do these terms mean? Whether you are doing print or digital marketing, these concepts are essential to understand....
Sep 20, 2022 | All, Marketing Tips
If you aren’t already using an asset management ecommerce portal to archive, order, and manage your print materials, you are leaving money on the table. How? Let’s look at five costs associated with manual print ordering and management and how you save money using an...
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