Jul 18, 2023 | All, Marketing Tips
In marketing, being “top of mind” means being the first brand or product that comes to mind when a shopper thinks of a particular industry, category, or need. For example, when someone says “soda,” what comes to mind? Coca-Cola? Pepsi? When someone says...
Jul 11, 2023 | All, Marketing Tips
Having consistent cross-channel branding is crucial to creating a strong and memorable company image. It helps your company stay top of mind with your target audience, establishes trust, and builds credibility. But how do you ensure brand consistency when channels...
Jun 27, 2023 | All, Marketing Tips
Our brains process visual information 60,000 times more quickly than text. Hence the saying, “A picture is worth a thousand words.” That’s why selecting the right photos and illustrations for your campaign objectives is so important. Let’s look at a few ideas for...
Jun 20, 2023 | All, Marketing Tips
The ability to tailor documents with precision, incorporating variables like gender, income, and geographic location, holds immense potential in print and email marketing. But savvy marketers know that data points, by themselves, don’t make communication effective. So...
Jun 13, 2023 | All, Marketing Tips
A call to action (CTA) is an essential element of any marketing piece, as it prompts the reader or viewer to take a specific action. Thus, we should expect minor changes to the CTA to impact the effectiveness of the marketing piece significantly, and they do. Here are...
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