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In marketing, being “top of mind” means being the first brand or product that comes to mind when a shopper thinks of a particular industry, category, or need. To achieve and maintain top-of-mind awareness, it’s essential to keep your name out there, even when you aren’t overtly selling your product. Let’s take a look at reasons why being top of mind is so crucial.

Maintaining consistent branding across both print and digital channels takes a little planning up front, but it’s achievable. But how do you ensure brand consistency when channels like direct mail, email, and wide-format graphics have such different requirements? Let’s take a look at a few ideas to keep your brand consistent. 

Our brains process visual information 60,000 times more quickly than text. Hence the saying, “A picture is worth a thousand words.” That’s why selecting the right photos and illustrations for your campaign objectives is so important. Let’s look at a few ideas for making the most significant impact.

We’ve all heard the saying, “Knowledge is power.” That holds in marketing, too. The power to understand customers profoundly and deliver relevant messaging enables you to unlock the full potential of personalized printing. When documents resonate with recipients personally, their impact is amplified, leading to higher response rates, increased engagement, and, ultimately, higher profits and revenues.

A Call To Action (CTA) can have a significant impact on the effectiveness of a marketing piece. By making the CTA specific, simple, and appropriate to the stage of the buying journey, you can increase the likelihood of conversion and achieve better results from your marketing efforts.

Are you looking for a unique way to get your next print piece to stand out in the crowd? Try die-cutting, it’s a specialized printing technique that involves using a custom-made cutting tool to create unique shapes, designs, or patterns on printed materials. It offers several benefits and can enhance the visual appeal and functionality of your print materials.

When you are shipping products, do you include a thank you? You might be surprised by what a difference it can make. Opening the package to find a thoughtful and beautifully printed card can change that experience and win you a loyal customer.

For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. Not surprisingly, there is an intense focus on which marketing channels are most effective. So which channel works best for nonprofits? A study by YouGov provides the answer: direct mail.