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Print and Digital Marketing: Power Through Reinforcement

Print and Digital Marketing: Power Through Reinforcement

Print and digital marketing channels are both strong and effective on their own. Yet, they also work better together. Any time you reinforce your message with multiple touches across different channels, you have a greater chance of getting noticed and moving people to action.

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5 Questions to Ask Before Hiring a Graphic Designer

5 Questions to Ask Before Hiring a Graphic Designer

Hiring a graphic designer is like entering any relationship. It requires compatibility, trust, and communication. Here are a few questions to ask yourself to make sure you choose a graphic designer that’s the right fit for you.

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Why Our Brains Prefer Direct Mail Over Email

Why Our Brains Prefer Direct Mail Over Email

Neuromarketing, the study of consumers’ responses to marketing stimuli. When given a choice between print and digital media, especially for products and services that require deep cognitive processing, the brain loves print. Here why your brain prefers direct mail over email.

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How to Choose Eye-Catching Packaging for Your Brand

How to Choose Eye-Catching Packaging for Your Brand

Does your product packaging need a facelift? With a little effort and creativity, you can ensure that your packaging not only looks great but ensures your packaging is eye-catching, engaging, and reflects your brand’s values.

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Tapping the Unique Characteristics of Print

Tapping the Unique Characteristics of Print

Every marketing channel has its unique benefits, and one does not replace the other. That’s why it’s essential to understand how to capitalize on the unique characteristics of direct mail, marketing collateral, and other print forms.

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Designing an Effective Postcard

Designing an Effective Postcard

Postcards can be a great way to reach your target audience and generate leads? Here’s how to design a direct mail postcard that moves people to action.

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