In-person Events Are Back

In-person events are back—and bigger than ever!

There is something about the “smile and a handshake” that is more than a pleasantry. Sitting down and having a meal with a prospect fosters real emotional connection. The energy and excitement of being surrounded by like-minded individuals can inspire creativity and foster meaningful connections that lead to lasting business relationships.

As businesses rediscover the value of in-person interactions, the pendulum is swinging back to in-person events. According to Cvent check-in data, spring in-person attendance at its events was 34% higher in 2023 than the previous year. Attendance was also 23% higher than 2019 pre-pandemic levels.

Branded promotional and apparel products serve as indispensable tools in the arsenal of businesses at in-person events and trade shows. These items act as tangible ambassadors, imprinting the company’s identity onto the minds of potential clients and partners. They create a lasting impression, fostering brand recognition long after the event concludes.

Let’s take a look at some prime printed items to think about for your next Trade Show or In-person event.

Trade Show Displays: Trade show displays, including pop-up displays, modular exhibits, and fabric structures, often incorporate high-quality graphics to attract attention and engage attendees.

Banners and Backdrops: Large banners and backdrops are often used to create a branded environment or backdrop for stages, booths, or photo opportunities. They can feature company logos, slogans, or key messages to enhance brand visibility.

Posters and Signs: Posters and signs used throughout the event space provide information, direct attendees, and highlight key areas such as registration desks, session rooms, and exhibition booths.

Big Graphics with Big Impact: As you consider the benefits of in-person events as part of your marketing strategy, what are some of the key graphics you’ll want to include to make your next event a success?

Floor Graphics: Floor graphics are used to direct foot traffic, provide ways for finding information, and promote key messages. They can be especially effective in large event spaces or outdoor venues.

Promotional and Apparel Products:  Branded products and clothing can be a tangible reminder of your company or organization. They will keep your name in front of customers and prospects long after initial contact and increase brand awareness.

These items play a crucial role in enhancing the visual appeal and effectiveness of your events. But event promotional items are not “one size fits all.” Each event is unique, so let us help you chose the right promotional and marketing pieces to make your next in-person event a success!

Want to learn more about McClung’s printing solutions? Our team of experts are here to help. Contact us online or give us a call directly at 800-942-1066.