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Why Prioritize Customer Loyalty in Direct Mail Marketing? 3 Reasons

Why Prioritize Customer Loyalty in Direct Mail Marketing? 3 Reasons

It’s easy to overlook the immense value that loyal customers bring. Customer loyalty is not just a buzzword. It’s a goldmine of opportunity. Let’s explore three compelling reasons why you should care about customer loyalty and how marketing to existing customers can be more profitable than seeking new ones.

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Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing

Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing

As you plan your next marketing efforts, you may wonder about the terms “omnichannel marketing,” “multichannel marketing,” “cross-channel marketing,” and “integrated marketing.” What are the differences between them? Is one approach better than another? Let’s take a look and find out.

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Elevating Your Print Design: From Ordinary to Extraordinary

Elevating Your Print Design: From Ordinary to Extraordinary

Print materials hold a unique place in marketing, communication, and artistry, providing a tangible experience that engages the senses in a way that digital media simply cannot replicate. To truly capture your audience’s attention and leave a lasting impression, it’s essential to take your print design to the next level. Let’s explore strategies and tips to transform your print designs from ordinary to extraordinary.

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Planning an Event? You Need These 7 Tools

Planning an Event? You Need These 7 Tools

Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. A well-rounded and integrated promotional approach is essential for success when planning an event. Use these 7 elements to get your attendees excited and spread the word about your event.

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5 Ways to Build Your Mailing List

5 Ways to Build Your Mailing List

A successful direct mail campaign requires a great list. By utilizing the techniques we discuss in this article, you can improve the accuracy of your targeting and reach new, high-value prospects.

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Ten Items For Your Pre-Design Packaging Checklist

Ten Items For Your Pre-Design Packaging Checklist

Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you don’t want to overlook.

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Print Marketing For Your Next Event

Print Marketing For Your Next Event

Event marketing is a powerful tool because it offers a unique opportunity to engage with potential customers and create memorable experiences that leave a lasting impression. Print plays an essential roles in your marketing mix. Using print marketing for events can be an effective way to promote and enhance the overall experience for attendees.

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Discover Print Beyond The Page – Using Print Sensory

Discover Print Beyond The Page – Using Print Sensory

Include these sensory methods to enhance the impact of printed materials, create unique brand experiences, and leave a lasting impression on customers. When applied thoughtfully and aligned with the brand message, they can effectively engage the senses and capture attention in a crowded marketplace.

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Direct Mail Motivates Consumers To Action

Direct Mail Motivates Consumers To Action

Direct mail motivates consumers to action. In today’s digital age, does direct mail still have the power to influence buyers’ decisions? According to research from the United States Postal Service, the answer is yes. Let’s take look at how direct mail motivates different generations to make purchases, specifically.

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Unleashing the Power of Top-of-Mind Awareness

Unleashing the Power of Top-of-Mind Awareness

In marketing, being “top of mind” means being the first brand or product that comes to mind when a shopper thinks of a particular industry, category, or need. To achieve and maintain top-of-mind awareness, it’s essential to keep your name out there, even when you aren’t overtly selling your product. Let’s take a look at reasons why being top of mind is so crucial.

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