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5 Reasons You Need to Use Content Marketing
If you choose to use content marketing that means you have given yourself to the process of thoughtfully researching the best forms of content to market your business. Here is an example list, (but not limited to) mediums you may choose for your content marketing:...
Avoiding the Content Marketing Disconnect
Content marketing, especially in the B2B marketplace, is one of the fastest growing marketing strategies today, and for good reason. Before buyers ever contact your company, they have done the bulk of their research on your product and product category. How do they do...
Words Have Power
Write marketing copy that sells! When you are selling a product, promoting an event, or driving subscriptions, you want marketing copy that sells. Fortunately, there are some basic principles that can help you craft copy that moves your audience to action. These...
McCLUNG RECOGNIZES EMPLOYEE OF THE QUARTER
Carlton Anderson receives second quarter award. (Waynesboro, VA) Carlton Anderson, Bindery Technician, were recently chosen Employee of the Quarter at McClung Companies. Established in 1992, the award is based on recommendations from fellow workers and recognizes...
5 Reasons to Invest in Personalized Print Over Time
No doubt—getting a quick boost in sales feels great. However, the biggest profits come from long-term customers who provide recurring revenue over time. This is particularly true when it comes to investing in personalized print. Here are five reasons to focus on...
The Essential 5-Point Marketing Checklist
Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point checklist is a handy resource to have in your back pocket. Use all five “checks” with every campaign, every time, and you’ll get outstanding results....
Marketers Identify Their #1 Priority in the Next Five Years
If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not...
Your Company Has Changed — Has Your Brochure?
Businesses are constantly evolving. You develop new products. You launch new services. You begin focusing on a specific niche or targeting new audiences. Be sure to update your marketing collateral along the way. This includes your company brochure. If you haven’t...
5 Reasons Print Is Still Thriving
Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is still remarkably effective. Research by PFL found that, even during the pandemic, marketers...
Do Your Customers Feel Valued?
Customers can be fickle. Even if you do everything right, they can defect to a competitor. One survey found that, even though 72% of consumers were highly satisfied with the products or services received from the companies they did business with, 88% said that they...
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