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Branded promotional and apparel products serve as indispensable tools in the arsenal of businesses at in-person events and trade shows. These items act as tangible ambassadors, imprinting the company’s identity onto the minds of potential clients and partners. They create a lasting impression, fostering brand recognition long after the event concludes.

Want to get your customers’ attention? Incorporate creative print options like gatefolds. Whether you are producing marketing collateral, event invitations, or direct mail, these fun, creative folds can repeatedly engage your audience with your marketing content. Let’s take a look at four different gatefolds.

When marketing your business, think of the different marketing channels as various tools. Not every tool will be suitable for the job. While there are many situations where digital marketing is a highly effective and cost-effective option, other times, print is—hands down—the best tool in the box.

Selecting the right paper is a crucial aspect of print projects, as it greatly influences the overall look, feel, and durability of the final product. In this article, we’ll provide an overview of common paper types, discuss factors to consider when selecting paper, and explore how paper choice impacts the aesthetic appeal of your printed materials.

Collaborating effectively with designers is essential for bringing your print projects to life. Designers possess the expertise to transform your ideas into visually compelling materials that resonate with your audience. In this article, we explore the importance of collaboration between consumers and designers, provide guidelines for providing clear design briefs and feedback, and discuss design elements that impact print quality and cost.