Home | Blog | Company | Facebook | LinkedIn

From The Blog

  • 5 Tips for Getting People to Read Your Content

    August 7, 2014

    The buzz is all about content marketing these days. Direct mail, newsletters, white papers, social media, blogs. But more important than the channel used to deliver your content is the content itself. Are you giving your audience something they want to read?

    Here are give tips for developing content that will engage your customers and prospects and serve as a powerful marketing vehicle for your brand.

  • Develop a strategy.
    Be strategic about releasing your content. What information do you want to deliver? In what order? Does timing matter? Do you need to deliver different content to different segments of your audience or through different channels?
  • Make it relevant.
    Not every segment of your audience wants to hear about the same products or receive your message the same way. Adjust your content, timing, and channel to different segments of your marketplace.
  • Don’t be dull.
    In an effort to present every relevant piece of information, marketing materials can be outright dull. Spice it up. Take a different angle. Use interesting graphics. Develop fresh and interesting ways to present the information. You don’t want it to read like an advertisement or bore your audience to death.
  • Make it worth their time.
    You know what you — the marketer — are getting out of delivering your content. But what about your audience? What do they get out of it? How does it benefit them?
  • Make is sharable.
    For email, mobile, and online content, create an incentive for sharing the content. When the coupons, event schedules, blog posts, or social media updates are shared by others they know, recipients see the information as more credible and they pay more attention.

    Want more ideas for creating sharable content? Just ask! Read More...

  • McClung Installs UV Coater

    July 7, 2014

    (Waynesboro, VA) The McClung Companies has installed a Kompac Kwik Finish 20 UV coater. The coater can apply UV coating on sheets up to 14x20" in size and can do flood and spot coating on gloss and matte stocks (cover weight and heavier text weight stocks). UV coatings that can be applied include gloss and matte. Advantages of UV coating include: visual appeal, durability, protection and rub-resistance.

    "Our UV coater gives the printed piece a brilliant glossy sheen," noted Dave Perkins, Vice President/General Manager. "The colors pop and the piece is viewed as premium marketing material. In addition, the postal service is less likely to scuff or mar the piece." Read More...

  • McClung Recognizes Carl Smith as Employee of the Quarter
    McClung Recognizes Employee Of The Quarter

    September 20, 2013

    Carl Smith was recently chosen Employee of the Quarter at McClung Companies. He is a bindery technician. Established in 1992, the award is based on recommendations from fellow workers and recognizes McClung employees who display extraordinary dedication to their jobs. Read More...

  • Why Choose McClung Companies

    Ease of Doing Business McClung has made many technological changes over the years, but one thing has remained constant...its friendly, knowledgeable people!

    Educational Opportunities In an ever-changing industry, McClung has made a strong commitment to its customers and employees to provide the latest information and knowledge available in the industry.

    Digital and Variable Data For shorter runs, or for direct marketing jobs requiring variable data, look no further.

    Multiple High Speed Presses McClung has a total of 6 presses, ranging in size from a 12" digital all the way up to 29" offset presses.

    Color Management McClung Companies is a G7 certified Master Printer. We know color is important to you, and so it is important to us too.

    All Under One Roof Relax, one call to McClung gives you a supplier that will design, print and mail your publication.